What We Covered!

How do you optimize brand representation in the metaverse?

Brand visuals on e-commerce platforms are becoming increasingly more important than text descriptions. To date, the Cambridge Hero Image Guidelines set the global standard on how brands can be presented on a 2D online shopping platform. There are, however, some info gaps in the global standard guidelines for brand representation in the metaverse. The aim of this webinar is to start the conversation on brand growth optimization guidelines through creative assets and messaging in the metaverse.