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PureSpectrum Marketplace Now Connects to Claude
Field studies on the PureSpectrum Marketplace without leaving Claude. Summarize fielding progress, boost sample on underperforming projects, and close out studies, all in the conversation you are already in.
The Marketplace Trusted By Leading Companies
Why the PureSpectrum Marketplace?
Our Marketplace offers unique field management features.
As the quality-first Sampling Marketplace, we believe in ensuring a quality market research panel experience from project inception to final insight reporting.
No License Required
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Automated Fielding
Fraud Prevention
Panel Deduplication
Dedicated Support
Survey Tool Agnostic
The easiest place to buy sample from multiple market research panels
Awarded MR Supplier of the Year, PureSpectrum is recognized for industry-leading data quality. The PureSpectrum Marketplace provides researchers instant access to multi-source respondents from high-quality global panels.
Our Marketplace combines design, proprietary measurement tools, and third-party data validation to provide researchers with panel choices verified to deliver consistently engaged respondents.
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PureScore™: The PureSpectrum Difference
PureScore™ is built on respondent behavior, device fingerprinting, and billions of data points per hour. The innovative model created by data scientists works by finding patterns among behavior, including screening consistency, completion rate, and group behavior based on demography.
PureScore™ now incorporates Open-End Response Consistency Profiling, Device Hashing, IP Tracking, VPN & Proxy Detection, Network Speed Analysis, Location-Based Fraud Detection, and Multi-Session Detection to assess deviations from expected norms.
Creating a survey is as easy as. . .
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Design
- Multiple customized survey design
- Respondent journey control
- Provide A/B testing
- Custom quotas for balanced responses
- Subscription-free pricing
- Live chat feature
Target
- Global Sampling through Marketplace
- Real-Time Field Management for project sampling adjustments.
- 65+ Countries
- 35+ Languages
- 80+ Localizations
- 70+ API Suppliers
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Launch
- Immediate access to respondent demographics
- Results dashboard with data charts
- Adjustable custom crosstabs
- Raw data exports for analysis in PowerPoint, Excel, and SPSS
Utilize the Insights Platform
Brand Tracking
PureSpectrum’s Brand Tracking capabilities help brands understand the effectiveness of marketing efforts over time. Create a feedback loop and increase your customer lifetime value. Learn how consumer perceptions change and create strategies that keep up with market trends.
Concept Testing
Marketing research you can trust. Screen, evaluate, or optimize ideas and concepts before launching them. Focused on innovation, discover your target market’s needs and wants to drive the acceptability of in-market potential. Read more about Concept Tests.
Creative Asset Testing
Evaluate the performance of communications/campaigns for long and short-term effectiveness. Make assets distinctive and recognizable for your brand; test colors, phrases, logos, shapes, etc. Add a research-backed point of view to your team’s next creative decision.
Ad Effectiveness
Get actionable insights for your ad campaign. Collect opinions on different advertisements from your target audience. Run ad tests on an entire ad or specific aspects. Survey a multitude of attributes, from how much the ad stands out to how believable it is. Track important metrics like brand awareness, and brand perception.
Consumer Sentiments
Easily collect thousands of responses from people across the globe in a few short days—measure consumer feelings, attitudes, behaviors, and motivations about a specific subject. Utilize for various purposes, includingcontent creation, consumer trends, and much more.
B2B
Go to market with confidence. Survey a wide variety of industries and decision makers utilizing the PureSpectrum Insights platform. Source respondents by title, department, company size, or industry type.
Customer & Market Segmentation
Make your business strategy more effective. Study customers based on common characteristics like demographics or behaviors. Develop a better understanding of the needs and desires of your market and customers.
What Our Clients Have To Say…
Tim Talley
Vice President of Operations, Smith Geiger
We started using PureSpectrum in conjunction with a couple of other platforms at the same time. We tiptoed in, we weren’t sure we necessarily wanted to put all of our eggs in one basket. We just didn’t find the ease of use in any of the other platforms.
Leslie Hagen
Director of Quantitative Research, Chirp Research
“We were able to get things turned around really quickly and lean on the PureSpectrum market research tools to go in and field a survey over the weekend, have the results back, and get the report done.”
Mark Squires
CEO, Watermelon Research
“PureSpectrum has got it right – great tech and great interpersonal people. A big thing for me is people that want to have a relationship. The reality is that PureSpectrum has got a good blend which gives us control and efficiency.”
Kriska Ramos
Regional E-commerce Manager, Shiseido
“The team at PureSpectrum helped me at every step. Having an outside source with such extensive data quality measures put my mind at ease. The fact that the team could then analyze data and help me present guidelines…was exceptional.”
