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title: "Mind the Gap: Tracking the Five Generations to Understand Implicit Attitudes"
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![Mind the Gap Tracking the Five Generations to Understand Implicit Attitudes](https://info.purespectrum.com/hs-fs/hubfs/Mind%20the%20Gap%20Tracking%20the%20Five%20Generations%20to%20Understand%20Implicit%20Attitudes.png?width=800&height=400&name=Mind%20the%20Gap%20Tracking%20the%20Five%20Generations%20to%20Understand%20Implicit%20Attitudes.png "Mind the Gap Tracking the Five Generations to Understand Implicit Attitudes")

### What We Covered!

PureSpectrum, the rapidly growing market research technology platform, and leading behavioral science technology insights organization, [Sentient Decision Science](https://www.linkedin.com/company/sentient-decision-science/), join forces for the first-of-its-kind study to uncover the implicit attitudes of the five generations interacting together today.

### View the Recording

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PureSpectrum, 2023