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The Sample Marketplace that Delivers Confidence
Applying advanced online market research technologies, automation and sampling expertise to make your job simpler.
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Trusted By Leading Companies
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Why the PureSpectrum Marketplace?
Our Marketplace offers unique field management features.
As the quality-first Sampling Marketplace, we believe in ensuring a quality market research panel experience from project inception to final insight reporting.
No License Required
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Automated Fielding
Fraud Prevention
Panel Deduplication
Dedicated Support
Survey Tool Agnostic
The easiest place to buy sample from multiple market research panels
Awarded MR Supplier of the Year, PureSpectrum is recognized for industry-leading data quality. The PureSpectrum Marketplace provides researchers instant access to multi-source respondents from high-quality global panels.
Our Marketplace combines design, proprietary measurement tools, and third-party data validation to provide researchers with panel choices verified to deliver consistently engaged respondents.
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PureScore™: The PureSpectrum Difference
PureScore™ is built on respondent behavior, device fingerprinting, and billions of data points per hour. The innovative model created by data scientists works by finding patterns among behavior, including screening consistency, completion rate, and group behavior based on demography.
PureScore™ now incorporates Open-End Response Consistency Profiling, Device Hashing, IP Tracking, VPN & Proxy Detection, Network Speed Analysis, Location-Based Fraud Detection, and Multi-Session Detection to assess deviations from expected norms.
Creating a survey is as easy as. . .
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Design
- Multiple customized survey design
- Respondent journey control
- Provide A/B testing
- Custom quotas for balanced responses
- Subscription-free pricing
- Live chat feature
Target
- Global Sampling through Marketplace
- Real-Time Field Management for project sampling adjustments.
- 65+ Countries
- 35+ Languages
- 80+ Localizations
- 70+ API Suppliers
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Launch
- Immediate access to respondent demographics
- Results dashboard with data charts
- Adjustable custom crosstabs
- Raw data exports for analysis in PowerPoint, Excel, and SPSS
Marketplace Benefits
An easier way to buy online sample
The PureSpectrum Marketplace Platform is the industry’s most innovative fielding dashboard, connecting you to a marketplace of integrated panels. Create, launch, and manage surveys anytime in minutes, easily reaching your target markets and audiences. PureSpectrum is proud to have developed the industry’s first and only respondent-level scoring system, PureScore™, creating a new standard of data quality.
Transparent Multi-Sourcing
Access multiple market research panels with the ease of one simple and intuitive interface. PureSpectrum’s robust panel integrations deliver powerful and diverse respondent access. Our global survey panels are deeply vetted and tightly integrated to ensure high-quality results and robust global respondent access.
Speed
All of your surveys and survey edits are instantly communicated to your selected market research panels using our API technology. No more emails, delayed actions, or coverage issues. Start sampling as soon as you launch.
Cost
PureSpectrum Marketplace provides an easy and simple sampling solution. Unlike other online sample providers, there are no hidden or additional fees. The CPI shown on the platform is the final cost per complete you will see on your monthly invoice.
Simple and Intuitive
We designed PureSpectrum to be a market research tool that is simple and intuitive. Tap into global survey panels with an easy-to-use and customer-centric interface.
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Increased Feasibility
Increase audience feasibility for your survey with access to global survey panels. Pre-qualify participants with our Advanced Targeting feature. Your projects will have better conversion and more reach to difficult audiences.
Utilize the Insights Platform
Brand Tracking
PureSpectrum’s Brand Tracking capabilities help brands understand the effectiveness of marketing efforts over time. Create a feedback loop and increase your customer lifetime value. Learn how consumer perceptions change and create strategies that keep up with market trends.
Concept Testing
Marketing research you can trust. Screen, evaluate, or optimize ideas and concepts before launching them. Focused on innovation, discover your target market’s needs and wants to drive the acceptability of in-market potential. Read more about Concept Tests.
Creative Asset Testing
Evaluate the performance of communications/campaigns for long and short-term effectiveness. Make assets distinctive and recognizable for your brand; test colors, phrases, logos, shapes, etc. Add a research-backed point of view to your team’s next creative decision.
Ad Effectiveness
Get actionable insights for your ad campaign. Collect opinions on different advertisements from your target audience. Run ad tests on an entire ad or specific aspects. Survey a multitude of attributes, from how much the ad stands out to how believable it is. Track important metrics like brand awareness, and brand perception.
Consumer Sentiments
Easily collect thousands of responses from people across the globe in a few short days—measure consumer feelings, attitudes, behaviors, and motivations about a specific subject. Utilize for various purposes, includingcontent creation, consumer trends, and much more.
B2B
Go to market with confidence. Survey a wide variety of industries and decision makers utilizing the PureSpectrum Insights platform. Source respondents by title, department, company size, or industry type.
Customer & Market Segmentation
Make your business strategy more effective. Study customers based on common characteristics like demographics or behaviors. Develop a better understanding of the needs and desires of your market and customers.
3 Simple Steps of How It Works
Define Your Audience
Set Quotas
Input specific quota ranges to match your fielding strategy. Our “Census” option automatically populates quotas in accordance with population census data. Get the right respondents for your project.
Select Suppliers
Our quality-first sampling platform allows you to collect engaged respondents from PureSpectrum Marketplace and control all your sample from one panel management system. The last step in defining your audience is choosing the suppliers.
Finalize and Launch
PureSpectrum offers powerful features that help researchers adapt to the ever-changing market research landscape. Exclusive to the PureSpectrum panel management system are our industry leading features, like Quota Nesting and Field Evenly Over Time, that improve the fielding experience. Finalize your survey details, select the features you would like to use, and start collecting data in minutes.
Manage Your Survey
Monitor project progress on the Survey Management page. PureSpectrum’s online survey management system allows you to make edits to quotas during fielding, view all suppliers sending sample in real-time, download project reports, and more.
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What We Profile
1100+ Extended Questions + 92,000+ Data Points on Advanced Targeting
As the quality-first Sampling Marketplace, we believe in ensuring a quality experience from project inception to final insight reporting.
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B2B
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Automotive
Healthcare
LGBTQIA+
Banking / Financial Institutions
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Brands Purchase History
Political Party Affiliation/Voter Status
Home Ownership
What Our Clients Have To Say…
Tim Talley
Vice President of Operations, Smith Geiger
We started using PureSpectrum in conjunction with a couple of other platforms at the same time. We tiptoed in, we weren’t sure we necessarily wanted to put all of our eggs in one basket. We just didn’t find the ease of use in any of the other platforms.
Leslie Hagen
Director of Quantitative Research, Chirp Research
“We were able to get things turned around really quickly and lean on the PureSpectrum market research tools to go in and field a survey over the weekend, have the results back, and get the report done.”
Mark Squires
CEO, Watermelon Research
“PureSpectrum has got it right – great tech and great interpersonal people. A big thing for me is people that want to have a relationship. The reality is that PureSpectrum has got a good blend which gives us control and efficiency.”
Kriska Ramos
Regional E-commerce Manager, Shiseido
“The team at PureSpectrum helped me at every step. Having an outside source with such extensive data quality measures put my mind at ease. The fact that the team could then analyze data and help me present guidelines…was exceptional.”
Quality Data at Your Fingertips
PureScore™: The Leading Quality Standard
Manage overall data quality with PureSpectrum’s respondent-level scoring system, PureScore™, to ensure a top-quality experience from project inception to final reporting.
